Do you need another e-mail? Who does? But if you are associated with a product or service or in the market, it would be nice if your interests stood out over the e-mail clutter. Yet, many product or service providers do not follow e-mail/interactive marketing etiquette, and are often not SPAM compliant. To become a trusted information source with your market, regular e-mail touch points require focused communications and the appropriate frequency to limit opt-outs and to avoid over-saturating your databases. Your primary goals should be to establish recognition with your suspects (new opt-in lists); help convert your prospects; and reassure stability and create up-sell opportunities with your customers. E-mail is one of the best and easiest ways to measure how your message is delivered and received—but it all starts with compelling subject lines that entice the recipient to open your e-mail, then you can present a clear and compelling call-to-action. Limit your details within the e-mail to increase click and conversion rates. Additionally, be sure to use an e-mail management tool that provides both quantitative metrics and qualitative intelligence about your contacts. This will yield cleaner databases and opportunities for your sales team.