So now you’ve selected your events carefully and allocated your dollars wisely. Now be sure to get the most for your money. Here are some ideas to… | More »
Archive for the ‘Event Management’ Category
Evaluating your events strategy: Maximize your investment.
Thursday, April 14th, 2011Evaluating your events strategy: Allocate your dollars smartly.
Tuesday, March 15th, 2011Focusing on quality not quantity when it comes to your events strategy is the key to wise management of your marketing dollars. Take the time to prequalify!… | More »
Evaluating your events strategy: Think quality NOT quantity.
Tuesday, February 15th, 2011While online and offline events have proven successful in yielding a competitive edge for most business, without an events’ strategy they consume marketing budgets and resources. For… | More »
Yes, there is still value in hosting traditional offline events
Thursday, January 13th, 2011In the world of technology consulting, current and prospective customers who are serious about investing in enterprise-wide IT solutions from a strategic viewpoint, often prefer traditional events—executive… | More »
Building a community of life sciences professionals across a rarely accessible audience
Tuesday, November 16th, 2010To build a community in the pharmaceutical market, you must first understand your target constituents and then build their trust with your communication approach. For example, microbiologists… | More »