Keywords are not just for managing pay-per-click programs like Google AdWords. Across integrated marketing programs, keywords are also used to tag your website to bolster organic search… | More »
Archive for the ‘Insights’ Category
Build an effective keyword list for better SEO
Thursday, December 15th, 2011Software marketing: Big business approach for small business
Thursday, October 13th, 2011After spending two and half decades marketing software integration services, then actual commercial software for small businesses, I’ve learned plenty. All have brilliant product/technical vision and a… | More »
Are your e-mails trusted information sources?
Thursday, September 15th, 2011Do you need another e-mail? Who does? But if you are associated with a product or service or in the market, it would be nice if your… | More »
Warming up prospects? The truth about cold calling.
Wednesday, July 13th, 2011The last thing a sales associate wants to hear from his manager is “make these cold calls.” Truth is, if you’re selling B2B cold calling is NOT… | More »