The last thing a sales associate wants to hear from his manager is “make these cold calls.” Truth is, if you’re selling B2B cold calling is NOT… | More »
Archive for the ‘Lead Generation’ Category
Warming up prospects? The truth about cold calling.
Wednesday, July 13th, 2011Yes, there is still value in hosting traditional offline events
Thursday, January 13th, 2011In the world of technology consulting, current and prospective customers who are serious about investing in enterprise-wide IT solutions from a strategic viewpoint, often prefer traditional events—executive… | More »
Let marketing build your product sales pipeline
Wednesday, December 15th, 2010Yes, I said marketing. When it comes to B2B product sales, we believe that sales and marketing should work as a team, with separate roles but a… | More »
Customer relationship management: Friend or foe?
Wednesday, September 15th, 2010Need a disaster recovery plan for your company’s database? That depends. How do you and your sales team manage your contacts? Would all of your contacts be… | More »