Assumption: your offerings were developed because they were new and innovative and served a specific need or they were more superior to what was on the market…. | More »
Archive for the ‘Sales Process’ Category
What’s your call to action?
Thursday, December 10th, 2009Suspect your suspects are actually prospects?
Thursday, November 19th, 2009Foundational to even the most basic understanding of the sales process is the ability to clearly distinguish the key players to which our efforts are directed: Suspects,… | More »
Shorten the sales cycle!
Friday, November 13th, 2009In my 20 + years of business-to-business marketing, I have diversified my skills, sharpened my instincts, more-easily translated complex topics into unique branding and positioning, and even… | More »