While online and offline events have proven successful in yielding a competitive edge for most business, without an events’ strategy they consume marketing budgets and resources. For this reason, we recommend formulating an events’ strategy. Consider these ideas as a starting point:
- Build a trusted community with recurring events.
- Make qualified choices before you invest.
- Cut the bad ones loose.
- Split the cost and assess what your partners are doing.
- Be creative: work the event, not just the booth.
Over the course of the next few days we’ll elaborate upon each of these points. Today we’ll just focus on the first recommendation:
- Build a trusted community with recurring events. If you host seminars and webinars where attendance should be purposely limited and carefully screened, its best to lock-down a calendar (frequency) so that you can predict costs, subsidize with select co-sponsors, secure quality presenters and target lists, and allow time to promote only the topics that offer the greatest sales opportunities. More insights Monday…