BLACKSBURG, VA / Phoenix Integration’s monthly webinars educate its users and community about the latest industry challenges and trends as well as solutions made possible by its software suite. TME’s closed-loop event management and delivery process has effectively conditioned and maintained this audience since 2006. With a strong community already established, TME felt it was a prime juncture to commence a consent-based program to shift the strategy toward a customer-led approach and, through carefully selected topics and targeted promotions, has grown the webinar series in just 12 months with nearly 80% of the pre-registrants entered into the sales pipeline as new or revived contacts. This growth, in turn, has transformed this TME-managed webinar series into one of Phoenix’s largest, most successful lead generation mechanisms.
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