MALVERN, PA / Galileo Performance Explorer®, an infrastructure charting tool innovated and supported by the ATS Group, provides on-demand performance analysis of hardware and virtualization environments including server and storage systems (IBM® AIX, Linux®, Windows®, IBM SVC & Storwize® V7000). Prior to releasing version 3.0, ATS wants to rebrand Galileo to create sales opportunities with both business and IT users, having previously placed an emphasis on only technical audiences. Teaming with management, TME will initially refine Galileo’s brand identity and value messaging, devise improved calls-to-actions with sales-lead rankings, and deploy a search engine-optimized website. An integrated marketing plan—validated by a customer-attended focus group—will be activated based on direct sales support, awareness, customer retention, and reseller opportunities.
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