b2BeHeard is a news and information resource that offers practical insights in sales and marketing alignment shared by TME Communications and its customers who serve diverse markets, from information technology and life sciences to financial services and government agencies. Our insights are less about starting a conversation and more about educating, based on our experience and expertise. Want more? 
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Recent
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Build an effective keyword list for better SEO
Keywords are not just for managing pay-per-click programs like Google AdWords. Across integrated marketing programs, keywords are also used to tag your website to bolster organic search… | More »
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TME top 5: Social networking and B2B
Celebrities and politicians do it. Heck, even our President does it. That’s right, I’m talking about social networking. It’s great for tracking the status of Apple’s next… | More »
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Software marketing: Big business approach for small business
I have learned plenty spending two and half decades marketing commercial software for small business providers. All have brilliant product/technical vision and a stable of horses to… | More »
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Are your e-mails trusted information sources?
Do you need another e-mail? Who does? But if you are associated with a product or service or in the market, it would be nice if your… | More »
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Warming up prospects? The truth about cold calling.
The last thing a sales associate wants to hear from his manager is “make these cold calls.” Truth is, if you’re selling B2B cold calling is NOT… | More »