Yes, I said marketing. When it comes to B2B product sales, we believe that sales and marketing should work as a team, with separate roles but a… | More »
Posts Tagged ‘B2B Marketing and Communications’
Let marketing build your product sales pipeline
Wednesday, December 15th, 2010Technology buyers want technology providers with unity in marketing through delivery
Tuesday, August 17th, 2010When selecting one technology solutions provider over another, buyers should focus on each firm’s project delivery disciplines. This includes a robust and systematic process, clarity of expectations,… | More »
What’s your call to action?
Thursday, December 10th, 2009Assumption: your offerings were developed because they were new and innovative and served a specific need or they were more superior to what was on the market…. | More »
Suspect your suspects are actually prospects?
Thursday, November 19th, 2009Foundational to even the most basic understanding of the sales process is the ability to clearly distinguish the key players to which our efforts are directed: Suspects,… | More »
Shorten the sales cycle!
Friday, November 13th, 2009In my 20 + years of business-to-business marketing, I have diversified my skills, sharpened my instincts, more-easily translated complex topics into unique branding and positioning, and even… | More »