In the world of technology consulting, current and prospective customers who are serious about investing in enterprise-wide IT solutions from a strategic viewpoint, often prefer traditional events—executive… | More »
Posts Tagged ‘Lead Generation’
Yes, there is still value in hosting traditional offline events
Thursday, January 13th, 2011Let marketing build your product sales pipeline
Wednesday, December 15th, 2010Yes, I said marketing. When it comes to B2B product sales, we believe that sales and marketing should work as a team, with separate roles but a… | More »
Building a community of life sciences professionals across a rarely accessible audience
Tuesday, November 16th, 2010To build a community in the pharmaceutical market, you must first understand your target constituents and then build their trust with your communication approach. For example, microbiologists… | More »
What’s your call to action?
Thursday, December 10th, 2009Assumption: your offerings were developed because they were new and innovative and served a specific need or they were more superior to what was on the market…. | More »