Marketing = sales support. Sales support = shortening the sales cycle. Shortened sales cycles = sales and marketing alignment. You know what the real barrier to all… | More »
Posts Tagged ‘Sales Support’
Let marketing build your product sales pipeline
Wednesday, December 15th, 2010Yes, I said marketing. When it comes to B2B product sales, we believe that sales and marketing should work as a team, with separate roles but a… | More »
Building a community of life sciences professionals across a rarely accessible audience
Tuesday, November 16th, 2010To build a community in the pharmaceutical market, you must first understand your target constituents and then build their trust with your communication approach. For example, microbiologists… | More »
Suspect your suspects are actually prospects?
Thursday, November 19th, 2009Foundational to even the most basic understanding of the sales process is the ability to clearly distinguish the key players to which our efforts are directed: Suspects,… | More »
Shorten the sales cycle!
Friday, November 13th, 2009In my 20 + years of business-to-business marketing, I have diversified my skills, sharpened my instincts, more-easily translated complex topics into unique branding and positioning, and even… | More »