I have learned plenty spending two and half decades marketing commercial software for small business providers. All have brilliant product/technical vision and a stable of horses to… | More »
Posts Tagged ‘TME Communications’
Software marketing: Big business approach for small business
Thursday, October 13th, 2011Warming up prospects? The truth about cold calling.
Wednesday, July 13th, 2011The last thing a sales associate wants to hear from his manager is “make these cold calls.” Truth is, if you’re selling B2B cold calling is NOT… | More »
No science to human factors, just a good process
Wednesday, June 15th, 2011In the late 1990’s, dot com companies were sprouting up fast racing toward an IPO or quick exit strategy. Cha-ching! Right on their heels up-started interactive design… | More »
Evaluating your events strategy: Maximize your investment.
Thursday, April 14th, 2011So now you’ve selected your events carefully and allocated your dollars wisely. Now be sure to get the most for your money. Here are some ideas to… | More »
Evaluating your events strategy: Allocate your dollars smartly.
Tuesday, March 15th, 2011Focusing on quality not quantity when it comes to your events strategy is the key to wise management of your marketing dollars. Take the time to prequalify!… | More »