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B2beHeard Blog: Marketing Best Practices

Category: Case Studies

Digital Marketing Structure Helps Transition Event Strategy During COVID-19 Crisis

This past February, many b2b technology companies were planning to rollout their new advancements during the spring trade show circuit through technical presentations and product demonstrations. Enter the COVID-19 crisis, and those plans were cancelled or postponed indefinitely. One TME client—a software company that provides 3D situation awareness capabilities for aerospace and defense missions—quickly conceptualized …

Content Strategy Consistently Yields 20-25% Open Rate on Biweekly Newsletter

Australian-based Pilbara Group provides academic resource management tools to higher education institutions worldwide that support costing and budgeting processes vital to financial sustainability and survival. They have been a TME client since 2016. First, define gaps between internal BI and target need-to-knows In the beginning of 2017, Dr. William Massy, Pilbara’s longtime advisor and Professor …

The Future of Air Travel: Electronic Bag Tags to Avoid Long Lines & Lost Luggage

When barcode pioneer Rick Warther found himself stuck in a long line at the airport check-in and missed a flight, it was then that Electronic Bag Tags were conceived with the vision to replace paper-based tags using RFID technology. This forward-thinking idea became ViewTag, which allows airline passengers to avoid the airport kiosk and easily …

Sales Pipeline Campaign for New Business Developers

Glemser Technologies provides compliance solutions, including content and quality management, to life science companies worldwide. Supporting sales mid-campaign As Glemser prepared to welcome a new sales representative before the end of 2017, we were building its final demand generation campaign of the year. Our approach was aimed at building both the client database as well …

Self-Assessment Survey for Intelligence & Lead Generation

Pilbara is an Australian-based company that builds custom cost modeling tools used by higher education institutions for financial planning and decision support. Survey as campaign centerpiece A recent campaign we developed and deployed for client, Pilbara, was built around a survey concept with two objectives: extract critical business intelligence from current customers as well as …