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B2beHeard Blog: Marketing Best Practices

Category: Case Studies

Rebranding & White Paper Helps Data Company Deliver Clearer Message

Recently we led a rebranding initiative for Integress, a management consulting and IT services firm founded in 1998. They specialize in helping mid-sized organizations overcome challenges in collecting, sanitizing, integrating, analyzing and leveraging accurate data to make smarter business decisions. A shift in message to lead with business outcomes for the C-suite The company, who …

GLP Certification Program Addresses Latest FDA Regulations

In August 2016, the FDA revised its Good Laboratory Practices (GLP) regulations and is currently conducting surveillance inspections of laboratories, testing sites, and contract research organizations (CROs) to ensure that facilities comply with GLP, and can maintain data integrity for their studies. If the Study Director cannot prove GLP compliance and data integrity, they can …

Achieving Case Studies for Marketing Content

Content is king and frequent, valuable content rules the castle. But it remains true that serious buyers value case studies over anything else because they validate your offerings and show them the full potential of using them. Companies gain extra credibility because rather than touting their value in a salesy way, case studies demonstrate value …

Case Study: Better Data Improves Email Marketing Results

New approach needed to meet aggressive quotas TME was engaged by its longstanding client, an international non-profit organization with a member-base of 15,000, has provided benefits and services to senior-level financial executives worldwide since 1931, to recommend a new approach to its member acquisition email campaigns that would help meet its aggressive 2016 member acquisition …