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B2beHeard Blog: Marketing Best Practices

Category: Industry Views

SEO & Search Engine Marketing: What’s in the Names?

As business-to-business (b2b) online marketing has evolved over time, so has marketing lingo. Sometimes, this can cause confusion between marketer and client because clients may not be familiar with certain marketing terms.  Two popular buzzwords seen in the marketing space are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). It can be difficult to …

Identifying Web Visitors When Google Analytics is Not Enough

Prospects visit your website daily, but you do not know who they are, and Google Analytics only offers insights into how users find and use your website. Companies want to know who is specifically visiting so they can alert sales reps, deploy remarketing strategies, close more prospects – and be able to scrub out the …

8-Step Gap Analysis: Digital Marketing

If you are selling products and services business-to-business, via distribution channels, or direct to consumer, we recommend using our quick gap analysis tool before initiating or expanding your digital marketing plans. Experience tells us that this gap analysis proves incredibly useful in accurately determining your current performance as compared to your true potential. In other …

Have Valuable Content? Try Some Media Buys

List buying is easy. And there are good and bad sources based on your budget. In business-to-business (B2B) sales and marketing, working the list is hard because the contacts are “cold”, they don’t know you’re coming, and the typical buyer doesn’t like to be spammed. If you’re a realtor who blankets a specific geography or …

Who’s Searching Who? The Crossroads of Google

Your business is seeking leads and direct purchases hoping that there are buyers searching for products and services like yours. We have seen a lot of lines in the water attempting to gain attention in Google via organic search engine optimization (SEO) and via paid search engine marketing (SEM)—aka Pay-Per-Click or PPC. How can you …