×
Linked-In Instagram

Talk to us!

EmailSend Message

B2beHeard Blog: Marketing Best Practices

Category: Lessons Learned

8-Step Gap Analysis: Digital Marketing

If you are selling products and services business-to-business, via distribution channels, or direct to consumer, we recommend using our quick gap analysis tool before initiating or expanding your digital marketing plans. Experience tells us that this gap analysis proves incredibly useful in accurately determining your current performance as compared to your true potential. In other …

Have Valuable Content? Try Some Media Buys

List buying is easy. And there are good and bad sources based on your budget. In business-to-business (B2B) sales and marketing, working the list is hard because the contacts are “cold”, they don’t know you’re coming, and the typical buyer doesn’t like to be spammed. If you’re a realtor who blankets a specific geography or …

Who’s Searching Who? The Crossroads of Google

Your business is seeking leads and direct purchases hoping that there are buyers searching for products and services like yours. We have seen a lot of lines in the water attempting to gain attention in Google via organic search engine optimization (SEO) and via paid search engine marketing (SEM)—aka Pay-Per-Click or PPC. How can you …

News for Credibility, Not Just Press Releases

Distributing your press releases over a Newswire does support organic SEO but not considered silver bullets for small businesses. Many can’t justify the expense and often stop or do it when they think they have something hot, and expect a lot out of it. However, prospects—many with short attention spans scan “recent” headlines—judge us based …

Good Web Design, But Not Capturing Leads?

Too often, we have seen b2b technology companies re-design their websites and recycle “Me Too” messaging to keep up with their competition. The fresh design may win an award for the web company, marketing firm, or internal team, but is the website doing its primary job—capturing leads? We suggest beginning with the end in mind …