Web Stategies for B2B Tech Companies

Focus offerings to capture leads

Your website assets are primary sales tools that should be optimized for organic search. They should also be digital sales starters with clear lead generations paths. We can elevate your vision into user experiences that convert content downloads, demo requests, sales inquires, event registrations, and more.

OUR EXPERTISE

  • Corporate websites
  • Solution & event microsites
  • E-commerce catalogs
  • Campaign landing pages
  • Resource libraries
  • Custom blog themes
  • CRM integrations
  • SEO / keyword content

AGI
Digital foundation helps pivot conference sessions to virtual events during COVID
DIGITAL MISSION ENGINEERING SOFTWARE

Land, sea, air, space

AGI first engaged TME in 2003 for content to support its sales process – pitch kits, white papers, and formal case study program with Lockheed, NASA, and others across A&D. TME’s digital marketing capabilities were added for attracting new prospects. We established a cadence for content creation, targeting, data driven campaigns, budgets, and reporting.

Ready-set-stop-go

Google search, LinkedIn ads, email, geofencing, and industry pubs are used to successfully convert gated content, webinars, and software trials. As AGI was preparing its presentations for the Fall 2020 trade show circuit, COVID emerged and events canceled. With its digital marketing foundation in place, AGI quickly pivoted to create its own virtual forum, 500+ strong.

18-year partnership

“TME has been instrumental in helping AGI grow from a startup to an industry leader. During our 18+ year relationship, they have provided a full range of marketing services, including graphic design, writing / messaging support, campaign strategy, and digital marketing.”

Dave McHoul, Director of Marketing at AGI (now Ansys)

Success x 2: Ansys completed the acquisition of AGI in 2021

Slide
Marketing fuels acquisition of tech startup with suppliers to pharma-biotech market
QC TESTING PLATFORM

More science. Less paper.

MODA®, a paperless QC testing platform, engaged TME to boost its online presence and offer a strategic voice at the table. The efforts quickly drew attention from Lonza as a client who wanted to simplify and automate its labor-intensive environmental monitoring process. Lonza liked the platform so much, they acquired MODA to offer it to their customers.

Success fuels success

TME led the marketing transition and expand on its successful lead generation program, using the MODA®/Lonza story as the centerpieces. Our case study consent process with Pfizer, GE Healthcare, Amylin, and others strengthened the campaigns which included PR, online ads, webinars, trade shows, and product roadshows across the U.S., Europe & South America.

By the numbers

A boost in web & event conversions filled the sales funnel:

240 avg. webinar registrations; 13+ on-demand/mo.

26 avg. product roadshows attendees

70 avg. trade show leads – exhibiting, demos, speaking

Slide
Rebranding for U.S. market entry generates 220% spike in web leads
BUDGETING SOFTWARE FOR HIGHER ED

Cost models vs. the spreadsheet

Australia-based Pilbara provides predictive cost modeling & analytics for higher ed. The solution offers a transparent view into institutional costs, profitability, and related implications, so colleges and universities can remain viable and deliver high quality, affordable education. Pilbara engaged TME to support its expansion to the U.S. with a rebranding and go-to-market.

Retooling to increase demand

The rebranding included new messaging, logo refresh, website, pitch kit, and confidence-building themes to support sales and marketing. “Educating educators” was the focus of the plan. Out of the gate, TME translated a survey into a trends report, formed a content partnership which a Stanford University economics professor, and executed systematic awareness.

Speaking the same language

“TME was recommended to us by another Australian company operating in the U.S. They gained command of our goals and recommend things that we had never considered previously to strengthen our brand and message and repurpose content to encourage demo requests.”

Lea Patterson, CEO at Pilbara Group

Vricon
Rebranding initiative achieves 10 demo requests and 5 sales inquiries per month
3D GEOSPATIAL SOFTWARE

The Globe in 3D

Saab & Maxar formed Vricon, combining Saab’s 3D technology and Maxar’s satellite imagery. Vricon offers a unique visualization platform with highly accurate 3D geodata first used for military operations. But Vricon wanted to expand. Vricon teamed with TME to sort it out, enhance the message, repackage the software suite, and go-to-market.

Converting increased traffic

A new website was tackled first, focused on SEO and capturing leads. Included were solution-level branding, videos, pitch kit, and a sustainable approach for sharing news, events, social media, case studies, technology updates, and insights for the geospatial intelligence community. 15 avg. demos are achieved per month with commercial and government organizations.

Success X 2

“TME has been a true partner to Vricon, helping us build our online presence and fine-tune our messaging during a period of rapid growth.”

Magnus Brege, President & CEO at Vricon (now Maxar)

Marketing & sales efforts achievements success in proving out the viability of the solution. It led to Maxar completed the acquisition of Vricon in 2020.

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It Starts Here

MARKETING WORKSHOP

It gathers intelligence and puts your goals and expectations in motion.

INFORMATION STRATEGY

It connects messaging, navigation, and SEO to design mockups.

STAGING & DEVELOPMENT

It shows the sites look & function, approving pages along the way.

GO-LIVE PREPARATIONS

It focuses on QA – browser testing, forms, security, and integrations.