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We often see how small businesses rely on a jack-of-all-trades approach with every resource wearing many hats. Many times presidents and CEOs would find themselves having to temporarily shift focus to create a marketing asset or sales tool when they really needed to be steering the ship. Instead, marketing should convert leaderships’ vision and goals into strategic plans and compelling positioning no matter how technical or complex the topic may be. While leadership stays focused on growing the business, marketing can work opportunistically to create content, feed marketing channels, support the sales process, and generate demand with measurable marketing tactics.
TME’s Remote Marketing Cubicle was founded in 2003 to provide an alternative to recurring problems like this—something me and my colleagues saw firsthand during our corporate days.
If these barriers sound familiar, Talk to Us.