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B2beHeard Blog: Marketing Best Practices

Digital Marketing Structure Helps Transition Event Strategy During COVID-19 Crisis

This past February, many b2b technology companies were planning to rollout their new advancements during the spring trade show circuit through technical presentations and product demonstrations. Enter the COVID-19 crisis, and those plans were cancelled or postponed indefinitely. One TME client—a software company that provides 3D situation awareness capabilities for aerospace and defense missions—quickly conceptualized …

SEO & Search Engine Marketing: What’s in the Names?

As business-to-business (b2b) online marketing has evolved over time, so has marketing lingo. Sometimes, this can cause confusion between marketer and client because clients may not be familiar with certain marketing terms.  Two popular buzzwords seen in the marketing space are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). It can be difficult to …

Identifying Web Visitors When Google Analytics is Not Enough

Prospects visit your website daily, but you do not know who they are, and Google Analytics only offers insights into how users find and use your website. Companies want to know who is specifically visiting so they can alert sales reps, deploy remarketing strategies, close more prospects – and be able to scrub out the …

TME is Moving to Berwyn

TME is pleased to announce that we are moving to the Westlakes business center in Berwyn PA—just 5 miles up the road. After many years located at the Evolve Corporate Center in Wayne PA (formerly The Woods), our Remote Marketing Cubicle is gaining additional flexibility to support customers. Westlakes is situated on the Route 202 …

8-Step Gap Analysis: Digital Marketing

If you are selling products and services business-to-business, via distribution channels, or direct to consumer, we recommend using our quick gap analysis tool before initiating or expanding your digital marketing plans. Experience tells us that this gap analysis proves incredibly useful in accurately determining your current performance as compared to your true potential. In other …