Month: June 2022

Industrial M&A Spotlight: Adhesive Tape

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TME’s technology focus expanded with industrial and commercial clients in 2005. Since that time, we’ve seen great success with a number of other clients in this space.

In 2020, we began working with Coating and Converting Technologies, known as CCT, a manufacturer of high performance, pressure sensitive tape and adhesive solutions. Their products support many market applications from automotive assemblies to medical devices. CCT asked us to lead their rebranding initiative, which included new messaging, a new website and sales tools, improved awareness, and modernized lead generation workflows.

Just one year later, CCT was acquired by ATP Adhesive Systems. TME was instrumental in branding and product integration, which allowed CCT to operate as an ATP Group Company. 

TME continues to support ATP’s growth plans for CCT by working across the organization, specifically the areas of sales, R&D, HR, and executive management.

A few of our other industrial and commercial clients include:

  • Cianflone Scientific (test and measurement equipment manufacturer; acquired by KTC Instruments in 2019)
  • Sensaphone® (remote monitoring systems and early detection products)
  • Vanguard ID Systems (bar code and RFID products)
  • ViewTag (digital luggage tags sold via airlines),
  • American Box (sustainable packaging distributor)
  • Devon Medical Supplies (safety syringes to ear irrigation products)
  • PMI® (Project Management Institute)

Podcast Versatility as a Marketing Tool

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During the pandemic, webinars took off. It seemed everyone was hosting them. There were so many, in fact, that people began to get burned out.

While there is still a place for webinars to visually demonstrate content and passively interact with attendees, many companies are incorporating podcasts to educate their audiences. Why?

Podcasts are versatile. People can listen to them while driving, relaxing, working out, or multitasking in a business setting from any device. This gives listeners the sense that their time is being valued.

In addition, podcasts are casual, which lends them an air of authenticity. Since they are usually delivered in various styles (guest interview, solo/monologue, or conversational co-hosts), listeners are able to find subject matter experts with whom they can relate.

At TME, we’ve seen great success with our client’s podcasts. They are easy to get to market, and with a little coaching, many company executives can host a podcast with ease. Once live, they provide an excellent option for web traffic, lead generation, and organic search.

Want to see if podcasts are right for your organization? Contact us to learn more.