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B2beHeard Blog: Marketing Best Practices

Have Valuable Content? Try Some Media Buys

List buying is easy. And there are good and bad sources based on your budget. In business-to-business (B2B) sales and marketing, working the list is hard because the contacts are “cold”, they don’t know you’re coming, and the typical buyer doesn’t like to be spammed. If you’re a realtor who blankets a specific geography or …

Who’s Searching Who? The Crossroads of Google

Your business is seeking leads and direct purchases hoping that there are buyers searching for products and services like yours. We have seen a lot of lines in the water attempting to gain attention in Google via organic search engine optimization (SEO) and via paid search engine marketing (SEM)—aka Pay-Per-Click or PPC. How can you …

Content Strategy Consistently Yields 20-25% Open Rate on Biweekly Newsletter

Australian-based Pilbara Group provides academic resource management tools to higher education institutions worldwide that support costing and budgeting processes vital to financial sustainability and survival. They have been a TME client since 2016. First, define gaps between internal BI and target need-to-knows In the beginning of 2017, Dr. William Massy, Pilbara’s longtime advisor and Professor …

News for Credibility, Not Just Press Releases

Distributing your press releases over a Newswire does support organic SEO but not considered silver bullets for small businesses. Many can’t justify the expense and often stop or do it when they think they have something hot, and expect a lot out of it. However, prospects—many with short attention spans scan “recent” headlines—judge us based …