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B2beHeard Blog: Marketing Best Practices

Vanguard, Regaining Marketing Form in Bar Code & RFID Card Manufacturing

This past year, Vanguard ID Systems celebrated 30 years in the bar code, RFID, and magnetic stripe card manufacturing industry with over 30 patents. They produce loyalty, gift, and promotional cards for retail to restaurants; membership cards for libraries, fitness centers, and healthcare; and security-focused cards for store and office access, contactless consumer payments, and …

The Future of Air Travel: Electronic Bag Tags to Avoid Long Lines & Lost Luggage

When barcode pioneer Rick Warther found himself stuck in a long line at the airport check-in and missed a flight, it was then that Electronic Bag Tags were conceived with the vision to replace paper-based tags using RFID technology. This forward-thinking idea became ViewTag, which allows airline passengers to avoid the airport kiosk and easily …

Good Web Design, But Not Capturing Leads?

Too often, we have seen b2b technology companies re-design their websites and recycle “Me Too” messaging to keep up with their competition. The fresh design may win an award for the web company, marketing firm, or internal team, but is the website doing its primary job—capturing leads? We suggest beginning with the end in mind …

2018 Guide: Content Marketing for Tech Buyers

Content Marketing for Tech Buyers: Nuances Between Attracting Product & Services Leads By Experience-Driven Strategists, Creators and Executors PDF Version Many companies have high expectations for their marketing. They may also want to run before they walk, without taking the necessary steps that generate consistent leads. But the most effective, lucrative marketing can’t be turned on …

TME: Our Marketing Success Factors

We have been fortunate enough to have worked on the corporate-side of marketing turned consultants turned agency. Five valuable qualities have shaped us to maintain a productive and proactive voice at our clients marketing table, which are: Listen more, talk less. We become an asset to your team by taking the time to gain true understanding …