b2BeHeard is a news and information resource that offers practical insights in sales and marketing alignment shared by TME Communications and its customers who serve diverse markets, from information technology and life sciences to financial services and government agencies. Our insights are less about starting a conversation and more about educating, based on our experience and expertise. Want more? 
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Recent
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TME delivers inaugural Engineering Design Forum featuring former NASA Administrator
SAN DIEGO, CA / Phoenix Integration, a global leader in design optimization software, hosted its first annual Engineering Design Forum in San Diego, California, May 15-17. The… | More »
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TME reengaged to promote IBM Power® Roadshow
PHILADELPHIA, PA / Micro Strategies Inc., an IBM® Premier Business Partner, will host the IBM Power® Roadshow on June 19th at the Philadelphia Marriott West in West… | More »
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‘Strategic BCP’ engages TME for next-generation marketing of ResilienceONE
PLYMOUTH MEETING, PA / Strategic BCP®, a business continuity management and disaster recovery expert has engaged TME to broaden the market appeal of its flagship software ResilienceONE®…. | More »
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National real estate leasing service ‘Rental Co.’ launches efficient go-to-market strategy
PHILADELPHIA, PA / Residential real estate broker Wolverton & Co. today announced the formation of Rental Co., a nationwide leasing service for potential renters of homes, apartments,… | More »
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FEI sees weekly e-news readership increase following TME editorial strategy
MORRISTOWN, NJ / Financial Executives International (FEI), a non-profit professional association established in 1931, needed to alleviate a massive internal resource burden created by the weekly e-newsletter… | More »
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Build an effective keyword list for better SEO
Keywords are not just for managing pay-per-click programs like Google AdWords. Across integrated marketing programs, keywords are also used to tag your website to bolster organic search… | More »
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TME top 5: Social networking and B2B
Celebrities and politicians do it. Heck, even our President does it. That’s right, I’m talking about social networking. It’s great for tracking the status of Apple’s next… | More »
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Software marketing: Big business approach for small business
After spending two and half decades marketing software integration services, then actual commercial software for small businesses, I’ve learned plenty. All have brilliant product/technical vision and a… | More »
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Are your e-mails trusted information sources?
Do you need another e-mail? Who does? But if you are associated with a product or service or in the market, it would be nice if your… | More »
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Warming up prospects? The truth about cold calling.
The last thing a sales associate wants to hear from his manager is “make these cold calls.” Truth is, if you’re selling B2B cold calling is NOT… | More »